Fasig-Tipton launches digital auction platform

Fasig-Tipton will debut its new standalone digital auction platform – Fasig-Tipton Digital – with a March Digital Selected Sale to be held on March 17-22.

“We are excited to officially launch Fasig-Tipton Digital, which will serve as a complement to our traditional live auction calendar,” said Fasig-Tipton President Boyd Browning.

“The Thoroughbred business is increasingly focused on creating liquidity by selling horses at opportune times, and this platform allows us to serve the marketplace by facilitating those transactions. Our approach will be the same as it is for a live auction – establish a quality marketplace for buyers and sellers, supported by the outstanding customer service that our clients have to come expect from Fasig-Tipton,” he added.

Fasig-Tipton is now accepting nominations for its inaugural March Digital Selected Sale. Sellers are encouraged to nominate by March 8, although the company will accept selected supplemental entries after that date. The company is seeking quality horses of racing age, broodmares, racing/broodmare prospects, and broodmare prospects.

The catalogue will go online at digital.fasigtipton.com on Thursday, March 17, and bidding will open at that time. Bidding will close on Tuesday, March 22. Consignors will have the ability to promote their horses via a varied suite of tools that will in turn provide prospective buyers with the resources and information they need to make informed purchasing decisions.

“As we launch Fasig-Tipton Digital, our initial approach will be to focus entirely on quality over quantity,” said Leif Aaron, Fasig-Tipton Director of Digital Sales. “This platform and its inaugural March sale should be especially attractive to sellers that want to take advantage of a significant update in a race record or pedigree, or the recent success of a mare’s covering sire.”