In the final installment of his series, venture capitalist TK Kuegler says that racing must embrace, rather than snicker at, a new approach to the business.
In the fifth installment of his series, venture capitalist TK Kuegler says that racing must simplify the process for new owners by employing concierge-level service.
In the fourth installment of his series, venture capitalist TK Kuegler says that racing should offer much simpler types of wagers to attract new players.
In the third installment of his series, venture capitalist TK Kuegler says that building the owner base requires greater industry transparency.
In the second installment of his series, venture capitalist TK Kuegler says that the key to marketing horse racing isn’t horses — it’s people.
In the first of a new series, venture capitalist TK Kuegler says that the racing industry must “attack the bookends” if it is to thrive in the years to come.