From a Maryland Jockey Club release

The Maryland Jockey Club today unveiled a new logo for Black-Eyed Susan Day and announced a new brand for the event. The 2014 Black-Eyed Susan Day is Friday, May 16 at Pimlico Race Course.black_eye_susan_logo

Black-Eyed Susan Day, held annually on the third Friday in May, is the second biggest day on the Maryland racing calendar in terms of purses, attendance and handle, trailing only Preakness Day.

First run as the Pimlico Oaks in 1919, the Black-Eyed Susan Stakes (G2), for 3-year-old fillies, is the co-headliner on a 13-race card that also features the historic Pimlico Special (G3).

“For the last four years, Pimlico has celebrated and supported the empowerment of women by bringing that commitment to light on Black Eyed Susan Day,” said Maryland Jockey Club president Tom Chuckas.  “Next year’s Black Eyed Susan Day will prove to be an important evolution of this celebration, serving as our platform to honor the spirit and strength of women.”

Empowerment 360° is a year-round fundraising concept to support women through mentoring workshops. The plan is to have multiple workshops throughout the year building up to Black-Eyed Susan Day.

“This is an opportunity to recruit and engage a younger audience by making a positive impact in the community,” added Chuckas. “We are going to pick a different charity each year in hopes of broadening the brand, making the event ‘The Ultimate Girls Day Out’.”